‹ Back to work

Our take on packaging for a brand new take on a simple snack food. The packaging we designed is fun and vintage inspired, perfect for a sustainable snack that is supportive of local farmers & ranchers. ‹ Back to work

We created a unique package design with bold lines and a geometric structure that is a reflection of PDW’s unique new headlamp. This die line is not only unique, it is easy to assemble and a cost effective solution that is recyclable and free of plastic. ‹ Back to work

The team at Pettyjohn Electronics came to us with an amazing studio grade circuit board. The team at Lucid ran with Pettyjohn’s inspirations and designed a vintage inspired over the top antiqued metal housing with vintage knobs and stainless steel accents. Lucid also created the branding, packaging, website, motion graphics, and online graphic advertisements for this award winning, premium grade pedal. VIEW WEBSITE ‹ Back to work

Viso creates energy drinks that deliver more than just caffeine, they also deliver 100% of your daily vitamins, minerals, and electrolytes. What truly sets Viso apart in the competitive sea of energy drinks is branding. This local favorite has drawn an international following of super-fans. For the past 10 years, Lucid has been consistent with graphic updates and revamps needed to keep Viso's look current and exciting. Lucid is in charge of the overall identity, package, and website design and development for Viso. VIEW WEBSITE ‹ Back to work

Odd Ball is obsessed with what it takes to make the best beer possible. Lucid respects Odd Ball's dedication, which is why we balance the importance of a great beer and shelf appeal with a bad-ass package design that reflects the essence of what it means to be a spirited and dedicated micro-brewer. ‹ Back to work

Bergan is committed to the development of active lifestyle solutions for dog and cat owners. Lucid helped in several different graphic areas for Bergan including, branding, packaging and innovative product designs. Our designs that have helped Bergan win several awards and the hearts of retailers and pet owners alike. ‹ Back to work

Jadience Spa brings East Asia's most coveted beauty and longevity formulas to life. For over 15 years, Lucid has refined the look and feel of this product and has seen the Jade Spa line grow from a local phenomenon to a product that is a staple at world class spas, including the renowned Ritz-Carlton and Four Seasons Hotels and Resorts. Jadience can also be found at finer natural retailers such as Whole Foods. Lucid is responsible for the Jadience Spa logo, package design, and marketing graphics. ‹ Back to work

Black Diamond uses experiences with rock, ice and snow to push and inspire the best gear possible. The Half Dome excels as one helmet for all occasions, from moderate free climbing and ice to big wall nail-ups and alpine. Our sleek climbing helmet balances being lightweight and durable. The Half-Dome has become a staple for mountain climbing for over a decade. ‹ Back to work

FAHRRADHELM SHOW PIECE BMW's products speak to dynamics, joy and passion. They have created a range of high-end bicycles focused and sold primarily in the European marketplace. Lucid contributed to this product line and worked in conjunction with Plim Swiss & BMW to create a showpiece for this line. This innovative package design was created to reflect the dynamics of the performance headgear. Unique to this concept is the metal space frame that cradles the helmet, adding a sense of luxury and style. ‹ Back to work