Jadience Spa brings East Asia's most coveted beauty and longevity formulas to life. For over 15 years, Lucid has refined the look and feel of this product and has seen the Jade Spa line grow from a local phenomenon to a product that is a staple at world class spas, including the renowned Ritz-Carlton and Four Seasons Hotels and Resorts. Jadience can also be found at finer natural retailers such as Whole Foods. Lucid is responsible for the Jadience Spa logo, package design, and marketing graphics. ‹ Back to work

Black Diamond uses experiences with rock, ice and snow to push and inspire the best gear possible. The Half Dome excels as one helmet for all occasions, from moderate free climbing and ice to big wall nail-ups and alpine. Our sleek climbing helmet balances being lightweight and durable. The Half-Dome has become a staple for mountain climbing for over a decade. ‹ Back to work

This brand was inspired by a fighter pilot, nicknamed "Cobber". A war hero to say the least, Cobber was the first RAF air ace of WWII. We took this story and paired it with our client's old family recipe of ultra premium tonic water. Since it's not 1940, we gave the label design old-fashioned accents and a heritage style design to tell the tale that this quality beverage deserves. ‹ Back to work

Ilo means pleasure, so naturally it is the perfect name for a series of personal lubricants. Lucid wanted to make this product stand out in an intelligent, female focused market. The package design reflects healthy curiosity, conveys a sense of trust, as well as a sophisticated touch of fun. ‹ Back to work

Full90 Sports is a global soccer company dedicated to developing products that help players stay in the game. Lucid has worked in conjunction with Full-90 to develop the FN-1 performance headgear. This is the first and only headgear designed for goalkeepers but also strongly favored by field players. Lucid periodically updates the Full-90 branding, by designing identity, packaging and one of a kind products. Lucid is not only in charge of print graphic design but is also responsible for the design and development of the Full90 website. VIEW WEBSITE ‹ Back ...

Lucid developed Jocott's "Peabody & Paisley" line for cleaning, organization and home decor. This line can be found exclusively at Lowe's. As a result of Lucid's branding, sales increased across the board for every product sold because our consumer loved the new look and feel of the product. ‹ Back to work