Spartacus
Think 50 Shades of Grey and you will understand what this company is about. Spartacus is a national distributor of adult toys and leather goods. Lucid rebranded the Spartacus logo and package design which helped to set it apart from the lewd and stereotypical. The new design is sleek, seductive and mature, removing the stigma attached to adult products.
Brand Design
Package Design
Spartacus
Think 50 Shades of Grey and you will understand what this company is about. Spartacus is a national distributor of adult toys and leather goods. Lucid rebranded the Spartacus logo and package design which helped to set it apart from the lewd and stereotypical. The new design is sleek, seductive and mature, removing the stigma attached to adult products.
Brand Design
Package Design